Paradiski Yuge, on-mountain digital services

Paradiski Yuge, on-mountain digital services
  • Transformation management
  • Digital strategy
  • Growth hacking

Can digital transformation in a ski area create value and provide a sustainable competitive advantage ?


CONTEXT

As a marketing asset, “the bigger the better” is not true anymore for ski areas. In the mountains as in their day to day life, users want engaging, streamless, immersive experiences.  La taille d’un domaine skiable n’est plus un élément suffisant pour se différencier et fidéliser.. Paradiski wanted to create digital services that would: help deliver an easier and richer experience, provide a deeper knowledge of customers and use it as a business driver.

Poprock helped conceive, structure and launch the project, then followed its implementation as a support for the project leaders.

 

solu­tions

1.Benchmark

Inspiring teams

  • International benchmark of future trends in lifestyle, sports and leisure, digital,…
  • 2 day workshop for sharing, defining the project’s ambition, brainstorming on the experience Paradiski wished to deliver.

2.Launching the project

Defining the scope and structuring the project.

  • Writing the strategic framework: ambition, objectives, primary targets, milestones, KPIs
  • Elaborating the brief for digital agencies.
  • Sourcing the agencies: digital agency, UX…

3.Immersion

Activate empathy and a deeper understanding of customer insights.

With UX Agency Akiani: conducting field observations, one to one interviews with customers and professionals, focus groups, mistery shopper surveys, analyzing customer feedbacks.

4.Implementation

Structuring, setting the right pace, holding deadlines.

  • Giving strategic inputs on the project’s orientations
  • Adapting the roadmap and milestones
  • Coaching the project leaders

 


Take-aways


  • 8

    months between choosing the agency and the official launch of Paradiski Yuge

  • 10 000

    daily active users of the Paradiski Yuge mobile app

  • 10

    awards won by Paradiski Yuge in 2 years

DATA IS THE NEW BLACK

The 220 000 unique accounts created and  10 000 daily active users generated data that helped define a structuring Data Model and CRM program for Paradiski customers.

Work together Say hello.