How can we accelerate a mountain town development for 4 season tourism ?
Context
Following the departure of the French Army Mountain Unit from its 40 year old basecamp in Bourg Saint Maurice, the town initiated on the old site a redevelopment project, twith the ambition to boost the town’s attractivity for tourists and companies.
Poprock worked with private property developer Mountain Développement as a global accelerator to launch the project.
solutions
1.Positioning
- Clarifying the project’s positioning: ambition, primary targets, USP, strengths, content.
- Writing the distinctive language elements.
- Defining communication priorities.
2.Branding
Defining the name and graphic identity:
- Briefing the agency
- Follow up and validation of the communication toolkit.
3.Acceleration
Coaching and technical assistance to the project leader:planning, connecting to potential partners, interacting with the different stakeholders: city services, construction developer, architects…
Take-aways
- 120
companies and professionals attended the project's presentation
- 5
months to design the identity and develop all the communication tools
- 2018
First stage of construction

PersPECTIVE
The architectural project is inspired from Austrian developments: regrouping local services like shops, healthcare, culture, lodging, transports, and providing direct access to the most prestigious ski resorts.