How can we accelerate a mountain town development for 4 season tourism ?
Following the departure of the French Army Mountain Unit from its 40 year old basecamp in Bourg Saint Maurice, the town initiated on the old site a redevelopment project, twith the ambition to boost the town’s attractivity for tourists and companies.
Poprock worked with private property developer Mountain Développement as a global accelerator to launch the project.
- Clarifying the project’s positioning: ambition, primary targets, USP, strengths, content.
- Writing the distinctive language elements.
- Defining communication priorities.
Defining the name and graphic identity:
- Briefing the agency
- Follow up and validation of the communication toolkit.
Coaching and technical assistance to the project leader:planning, connecting to potential partners, interacting with the different stakeholders: city services, construction developer, architects…
companies and professionals attended the project's presentation
months to design the identity and develop all the communication tools
First stage of construction
The architectural project is inspired from Austrian developments: regrouping local services like shops, healthcare, culture, lodging, transports, and providing direct access to the most prestigious ski resorts.