We Make
PeopleBrandingEmpathyGood wavesCuriosityCommitmentHaving FunDiversityExperiencesDesign
move
Moun­tains


We are experts in growth strategies and innovation. We help leaders and their teams uncover new opportunities, design strategies for a sustainable future and bring memorable experiences to life. We work with people in mind: teams and users, with design thinking, collaborative and user centric methods.


Uncover opportunities, design strategies for a sustainable future, bring memorable experiences to life.


Sustainable growth and innovation strategies

We explore your markets and targets with different and provocative views, to uncover untapped opportunities.

Service design

Define what a service must do for users, what business outcomes it will serve and how to deliver it in the best possible way.

Growth hacking

We make sure your projects come to life, with the right methods and planning. We give you access to the best experts in our network.

Branding

Engage your customers and develop a competitive advantage by designing impactful brands, with well defined USP and identity.

Transformation management

Helping leaders and their teams drive transformation in their organizations: inspire, give meaning, co-construct, acquire and  implement agile ways of working.

Playgrounds

  • Travel and tourism
  • Entertainment
  • Outdoor
  • Action sports
  • Mountain
  • Destination Marketing

our approach


These values guide us, reflect the way we live and the methods we use: they are what makes us Poprock.

  • 1.

    SHOW EMPATHY

    Feel what others feel.

    Understanding and engaging with people as humans, not only consumers or clients, to uncover their deepest preoccupations and motivations.

  • 2.

    BE OPEN

    Show curiosity, seek new ideas out of beaten paths.

    We gather intel from all around the planet, dig into alternative views to anticipate the changes to come.

  • 3.

    LOVE WHAT YOU CAN TOUCH

    Seek results, be realistic, test and iterate quickly, don’t be afraid to fail, use metrics.

    We help you turn strategies into real plans.

  • 4.

    BE COMMITTED

    Be here and now, stand up for what you believe in, do what you say, focus on what you’re here for.

    We stand by your side, when you need us, all the way.

On écrit aussi des trucs intéressants / Le blog Poprock

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case studies

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Sustainable growth and innovation strategies

We explore your markets and targets with different and provocative views, to uncover untapped opportunities.


  • Competitive mapping
  • Customer insight
  • Future Trends
  • “Blue oceans” identification
  • Governance strategies (public/private)
  • Business models
  • Strategic design: planning, roadmaps
  • Benchmark trips

refe­rences

Tingerlaat, Paradiski Yuge, Compagnie Des Alpes, Serre Chevalier, Lumiplan,My Keeper,

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Service design

Define what a service must do for users, what business outcomes it will serve and how to deliver it in the best possible way.


  • Customer ethnography: understanding unconscious needs and aspirations
  • Customer journeys
  • Experience Mapping
  • Creativity workshops
  • Service Blueprint
  • Business model
  • Test and prototypes

refe­rences

Les Arcs, Mille 8, SERA, Les 2 Alpes

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Growth hacking

We make sure your projects come to life, with the right methods and planning. We give you access to the best experts in our network.


  • Providers sourcing, brief and follow up
  • Networking
  • Project Management support
  • Innovation, creativity workshops

refe­rences

My Keeper, Paradiski Yuge, Compagnie Des Alpes, Les Sybelles, Lumiplan, Pleiades Group

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Branding

Engage your customers and develop a competitive advantage by designing impactful brands, with well defined USP and identity.


  • Positioning study
  • Stakeholders insights
  • Brand Design Workshops
  • Target segmentation
  • USP
  • Brand platform
  • Communication approach, identity
  • Roadmaps

refe­rences

Les Sybelles, Val d’Isère, La Rosière, Le Dévoluy, Les Arcs, Loubsol, Tingerlaat

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Transformation management

Helping leaders and their teams drive transformation in their organizations: inspire, give meaning, co-construct, acquire and  implement agile ways of working.


  • Acculturation, benchmark
  • Project leaders coaching
  • Coconstruction workshops
  • Training programs

refe­rences

Paradiski Yuge, Serre Chevalier Vallée, Compagnie Des Alpes

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