PeopleHaving FunDiversityBrandingDesignCommitmentCuriosityEmpathyGood wavesExperiences
We are experts in growth strategies and innovation. We help leaders and their teams uncover new opportunities, design strategies for a sustainable future and bring memorable experiences to life. We work with people in mind: teams and users, with design thinking, collaborative and user centric methods.
Uncover opportunities, design strategies for a sustainable future, bring memorable experiences to life.
Sustainable growth and innovation strategies
We explore your markets and targets with different and provocative views, to uncover untapped opportunities.
Define what a service must do for users, what business outcomes it will serve and how to deliver it in the best possible way.
We make sure your projects come to life, with the right methods and planning. We give you access to the best experts in our network.
Engage your customers and develop a competitive advantage by designing impactful brands, with well defined USP and identity.
Helping leaders and their teams drive transformation in their organizations: inspire, give meaning, co-construct, acquire and implement agile ways of working.
- Travel and tourism
- Action sports
- Destination Marketing
These values guide us, reflect the way we live and the methods we use: they are what makes us Poprock.
SHOW EMPATHYFeel what others feel.
Understanding and engaging with people as humans, not only consumers or clients, to uncover their deepest preoccupations and motivations.
BE OPENShow curiosity, seek new ideas out of beaten paths.
We gather intel from all around the planet, dig into alternative views to anticipate the changes to come.
LOVE WHAT YOU CAN TOUCHSeek results, be realistic, test and iterate quickly, don’t be afraid to fail, use metrics.
We help you turn strategies into real plans.
BE COMMITTEDBe here and now, stand up for what you believe in, do what you say, focus on what you’re here for.
We stand by your side, when you need us, all the way.
On écrit aussi des trucs intéressants / Le blog Poprock
- Competitive mapping
- Customer insight
- Future Trends
- “Blue oceans” identification
- Governance strategies (public/private)
- Business models
- Strategic design: planning, roadmaps
- Benchmark trips
Tingerlaat, Paradiski Yuge, Compagnie Des Alpes, Serre Chevalier, Lumiplan,My Keeper,
- Customer ethnography: understanding unconscious needs and aspirations
- Customer journeys
- Experience Mapping
- Creativity workshops
- Service Blueprint
- Business model
- Test and prototypes
Les Arcs, Mille 8, SERA, Les 2 Alpes
- Providers sourcing, brief and follow up
- Project Management support
- Innovation, creativity workshops
My Keeper, Paradiski Yuge, Compagnie Des Alpes, Les Sybelles, Lumiplan, Pleiades Group
- Positioning study
- Stakeholders insights
- Brand Design Workshops
- Target segmentation
- Brand platform
- Communication approach, identity
Les Sybelles, Val d’Isère, La Rosière, Le Dévoluy, Les Arcs, Loubsol, Tingerlaat
- Acculturation, benchmark
- Project leaders coaching
- Coconstruction workshops
- Training programs
Paradiski Yuge, Serre Chevalier Vallée, Compagnie Des Alpes